I’ve never really stopped starting over.
Most of my life has been spent building businesses in industries I knew very little about when I began.
Bathrooms.
Autoglass.
Hospitality.
Contact centres.
Now software.
Today, at almost eighty, I’m building a SaaS company and learning the modern startup world in real time.
Some things have changed completely.
Some haven’t changed at all.
I started long before: SaaS, AI, startup culture, personal branding, social algorithms, remote teams, and modern founder marketing.
Now I’m learning all of them publicly.
Not as a commentator.
As someone still building.
What I’m Working On
The company I’m currently building is Team-Trak.
It started with a simple operational observation:
Most service businesses do not break because people are lazy. They break because growth creates friction.
Missed visits.
Scheduling confusion.
Manual admin.
Communication gaps.
Operational inconsistency.
Team-Trak is designed to quietly reduce some of that friction for service businesses managing people working at clients’ properties.
Not through hype.
Through consistency.
What I’m Learning
Speaking to customers matters more than analytics.
Onboarding matters more than features.
Most automation is more valuable than most AI.
The internet rewards certainty even when certainty is false.
Startup culture online often looks very different from real businesses.
Building publicly is uncomfortable but useful.
Experience helps. Curiosity matters more.
And building something at almost eighty is both harder and more interesting than I expected.
A Few Things I Believe
Start before you feel ready.
Most business problems are operational before they are strategic.
Hire attitude. Train skills.
Customers explain the business faster than meetings do.
Consistency beats excitement.
Systems should quietly remove friction.
Most businesses fail from inconsistency, not lack of ideas.
Writing & Social
Most of my writing currently lives on LinkedIn and X.
That’s where I share observations about building, operations, startup culture, service businesses, AI, automation, and adapting to a very different business world than the one I started in.
Born in a Blizzard
I also wrote a memoir called Born in a Blizzard.
Not as a business book. More as a record of a life spent continually starting over.
I’m still learning.
Still building.
Still curious.